WHAT PATIENT ENGAGEMENT ISN'T...

Like any experiment, we often have to start with what we know to be untrue.

Patient engagement is NOT:

The same as your marketing strategy

Your marketing automation system is meant to help you stay top of mind, deliver a great experience, and get more patients in the door. On its own, it doesn’t do anything for patient engagement.

Your patient portal.

Patient portals are great for sharing information, but they’re often clunky and inconvenient for both providers and patients.

The same as the patient experience

Patient experience happens to a patient. Patient engagement happens with a patient.

A software solution.

Shocking for a software company to say this, right? But it’s true, thoughtful software helps you engage your patients, but it’s not enough on its own and we aren’t pretending it is. We aren’t going to shift 20% of our economy with a mobile app.

WHAT PATIENT ENGAGEMENT IS...

Patient engagement is the act of moving patients from passive players to active participants in their care.

Patient engagement is an ongoing process and something you have to achieve each time a new patient walks through the door. It’s the outcome of what patients think, feel, and do about their health or condition. It’s not one solution, it’s a strategy and it’s the foundation of improving health outcomes.

PILLARS OF A STRONG PATIENT ENGAGEMENT STRATEGY…

We believe the following 6 pillars are the foundation to a successful patient engagement strategy.

Relationship-centric

Patient's receiving the right information at the right time is critical to ensuring they stay engaged in their plan of care.

Personalized

Providers tailoring a patient's experience and care plan based on what they've come to learn from patients and working with patients to understand their health goals.

Coordinated

Making it easy for providers, patients, and families to stay in communication with one another.

Simple

Health software is notoriously complex. The user experience for both patients and providers needs to be simple, friendly, and approachable.

Continuous

Extending care beyond the clinic walls so patients feel well taken care of no matter where they are in their care journey.

Measured

What we measure we can improve. Continuous measurement of practices, processes, and patient activation so that we can adapt to ensure the best outcomes is critical.

HOW TO INSPIRE AND ACHIEVE PATIENT ENGAGEMENT...

Deliver, Measure, Adapt, Improve

The goal of patient engagement is to drive better health and outcomes. When we lose site of this, we’re losing. Because patient engagement is an ongoing process you need a strategy to achieve it, not just a solution.

THE ROLE OF TECHNOLOGY...

Making it easy to take action.

Engagement is an action word. And that’s exactly what we desire patients to do–take action in their health. Technology comes into play when we want to make it easy for patients to take action and engage with the resources available to them so they can maximize their health. Technology is the engine that helps you implement a patient engagement strategy. We might be biased, but we think ours is best in class.

WHAT TO LOOK FOR IN A PE PARTNER ...

Adaptability.

The best patient engagement partners are platforms that allow you to test different strategies. We don’t know what works yet, and what works for one patient might not work for another. You need an adaptable solution that can deliver multiple strategies depending on each patient. Keet helps you do just that.

LET'S DO THIS TOGETHER

When patients are engaged in their health outcomes, everyone wins.

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